experience & growth

art director organifi 1. 21 - present

• Present and lead execution of multi-million dollar rebrand to c-suite and founders

• Manage design team and external contractors

• Strategically design omni-channel campaign assets to drive brand recognition

• Create and manage superfoods labels redesign and product line visual cohesion

• Lead regulator on labels for legal, claims and testing

• Manage and create assets for Walmart and major retailers pitch decks

• Design company brand guidelines and implement across channels

• Perform quarterly competitive analysis to lead brand innovation

• Optimize creative through performance reviews and analytics

associate art director organifi 11. 19 - 12.20

• Built sister brand’s visual brand identity from packaging to digital and print assets

• Lead pre, set and post production art direction, styling and set decking on photography & video shoots

• Create product labels for all new brand products: immune chocolate bar, critical immune, harmony, balance, creamer and green juice apple crisp

• Maintain, review and guide brand visual standards while ensuring brand quality standards

• Work alongside creative director on visual design strategy across packaging, print, website, display ads and social channels

• Produce millions of cross channel impressions per quarter through creative storytelling

graphic designer organifi 09. 19 - 11.19

• Create social graphic content with illustration and photography Manage packaging / labels from digital edit to printed proof

• Built inserts, direct mailers, sell sheets and other marketing collateral for all departments including in-house content

• Built landing pages for better customer journey experience